SpaceOf.
Repetitive work slowing down teams
Slow decisions hurting customer experience
Technology spend without measurable ROI
Scaling by adding extra headcount
Between them, the SpaceOf partners have led transformations across 23 countries, built companies from scratch, run digital ventures inside billion euro enterprises, and sat at every level of the table from boardroom to front line. They didn't come together to build another consultancy. They came together because they all kept seeing the same problem and none of them could stop thinking about how to fix it.
Leadership

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Managing Director & Founder
With deep roots in life sciences and pharmaceutical manufacturing, Axel has led large-scale, multi-year transformation programs where the stakes were high and the organizational complexity even higher. He's the kind of leader who can walk into a boardroom and translate a multi-year strategy into something every level of the business can act on, and then stay until they do.
His approach is people-first, his communication is clear, and his commitment to delivering on what he promises is total.
At SpaceOf, Axel leads the overall vision and brings his expertise to organizations navigating complex operating model transformations.

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Managing Director & Founder
Michael is a serial Retail, FMCG entrepreneur and transformation leader who has built businesses, led digital ventures inside billion-euro organizations, and spent years figuring out why transformations fail, and what to do instead.
He co-founded EAT HAPPY GROUP (European leader Retail-QSR) and a DTC (Direct to Consumer) Meal Solution Business (now Marley Spoon Group), directed large transformation programs at Transgourmet Central Eastern Europe (B2B Business Coop Switzerland) in the role of CDTO, led the digital strategy at METRO Group AG and founded hd.digital services which he managed as CEO. In every role, the same pattern emerged: organizations knew where they wanted to go, but struggled to align the WHAT, with the HOW: people, processes, Data and technology well enough to get there.

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Partner & CTO
Saad’s is a technology leader with an unusual quality; he refuses to let technology become an excuse for not doing the harder human work. With 18+ years in cloud engineering, product architecture, and digital transformation, including leading METRO AG's first cloud-native digital venture across 17 European countries and advising TB International through a €1 billion growth transformation, Saad has seen what happens when organizations confuse buying technology with changing how they work.
His background spans Nokia, Siemens, DB Schenker, and the Haas School of Business at UC Berkeley. He is deeply technical and deeply human, and at SpaceOf, he makes sure every operating model they build is designed to work in the real world, not just on a server.

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Partner
Marcel is an entrepreneur and trusted advisor to C-level leaders with experience across 100+ transformation engagements. He helps organizations translate data and AI ambition into clear operating models, stronger execution, and measurable value creation.
Working at the intersection of leadership, organization, and technology, Marcel combines systemic thinking with practical implementation. He challenges boards and teams to create clarity, strengthen ownership, and build change capability without creating dependency. At SpaceOf, Marcel’s focus is simple: making organizations genuinely stronger, not just busier, more digital, or newly reorganized.
scale of organizations been led from the inside
countries where we have led transformation
years combined experience in the executive seat
The SpaceOf Approach
Phase 1
We listen before we act.
Interviews
Before we recommend anything, we find out what's actually going on — through honest conversations with your stakeholders that surface what isn't being said in the room. We review materials, run high-integrity interviews, and give you a frank readout of where you are and what's blocking progress. No sugar-coating.
Just clarity.
Phase 2
We get leadership genuinley aligned
Workshop(s)
Most leadership teams think they're aligned. Most aren't not on priorities, ownership, or what success actually looks like. We run co-creation workshops that go deeper than a typical alignment session defining one clear direction everyone can own, with concrete workstreams and decision rights to make it executable.
Phase 3
We stay until it's working
Orchestration
This is the part most firms skip. We don't. We manage the execution rhythm, break silos, remove impediments, and transfer ownership to your team without creating dependency on us. Engagements run 8–12 weeks. We don't leave until it sticks.
