SpaceOf.
Case study
Reinventing a retail giant without breaking it
3
New business models. Each now a niche leader.
1
New digital department. Powered by a live data ecosystem.
100%
Cloud-native. Fully agile.
How a multi-billion-dollar B2B retail leader reinvented itself for the digital age without losing what made it great.
Overview
A global B2B retail market leader made a bold decision.
Stop defending the old model and build the next one. With thousands of employees, a decades long legacy, and operations spanning multiple continents, they needed to redesign their business from the inside out attracting new customers, building new revenue streams, and competing in a world that had moved on without them.
The Challenge
The hardest part wasn't the technology. It was the scale of change required across an organization built for a completely different era. The leadership team needed to simultaneously protect what was working, dismantle what wasn't, and build something entirely new all without stalling the core business. New digital business models had to be developed that leveraged existing strengths while appealing to a customer base they hadn't yet won.
The question wasn't whether we needed to change. It was whether we could change fast enough and whether the organization would move with us.
Solutions
SpaceOf designed and led a comprehensive transformation that went far beyond technology implementation.
A new digital department was built from the ground up purpose-built to acquire and retain customers through a live data ecosystem.
Cloud infrastructure was introduced. Agile ways of working replaced legacy processes. And critically, the mindset shift was treated with the same rigor as the technical one because without people owning the change, no system would stick.
Results
The transformation delivered three new service-based business models each now a leader in its respective niche. A fully operational digital department was built from scratch, running on a live data ecosystem that continues to drive customer acquisition and retention. The entire organization shifted to cloud-native infrastructure and agile ways of working, end to end.
